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Connected marketing: the viral, buzz and word of mouth

By: Kirby, Justin [editor] | Marsden, PaulPublication details: London: Butterworth-Heinemann, 2006Description: 282pISBN: 9780750666343Subject(s): Marketing | Marketing plans | Marketing strategies | Marketing techniques | Advertising | Internet marketing | Brands | Innovation | Public opinion | Public relationsLOC classification: HF5415
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Loughry Library HF5415 KIR (Browse shelf(Opens below)) 1 Available 190579
Book - Standard loan CAFRE Loughry Library HF5415 KIR (Browse shelf(Opens below)) 2 Available 190578

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