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Handbook of developments in consumer behaviour by
Publication details: Cheltenham: Edward Elgar, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 WEL.

Understanding digital marketing: marketing strategies for engaging the digital generation by
Edition: 2nd ed.
Publication details: London: Kogan Page, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 RYA.

Working the crowd: social media marketing for business by
Edition: 2nd ed.
Publication details: Swindon: British Informatics Society, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 BRO.

Likeable social media: how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) by
Publication details: New York: McGraw-Hill, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 KER.

Fusion: the new way of marketing by
Publication details: St Albans, Herts.: Ecademy Press, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 TAY.

Fundamentals of retailing and shopper marketing by
Publication details: Harlow: Pearson Education, 2013
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5429 HIL, ...

Essentials of marketing by
Edition: 3rd ed.
Publication details: Harlow: Pearson Education, 2013
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 BRA.

Principles of marketing by
Edition: 6th European ed.
Publication details: Harlow: Pearson Education Ltd, 2013
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 658.8 KOT.

Essentials of Entrepreneurship and Small Business Management by
Edition: 7th ed.
Publication details: Harlow: Pearson, 2014
Online access:
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: ONLINE EBOOK.

Marketing concepts and strategies by
Edition: 8th ed.
Publication details: Andover: Cengage Learning, 2019
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 DIB. CAFRE Loughry Library (1)Location, call number: HF5415 DIB.

Key marketing metrics : the 50+ metrics every manager needs to know by
Edition: 2nd ed.
Publication details: Harlow: Pearson Education, 2017
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 BEN.

Digital marketing strategy : an integrated approach to online marketing by
Edition: 2nd ed.
Publication details: London: Kogan Page, 2019
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 KIN.

SEO and search marketing in a week by
Publication details: London: John Murray Learning, 2016
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 SMI.

Marketing : an introduction by
Edition: 14th ed,
Publication details: Harlow: Pearson Education Limited, 2020
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 ARM. CAFRE Loughry Library (1)Location, call number: HF515 ARM.

Marketing management by
Edition: 4th ed.
Publication details: Harlow: Pearson Education Limited, 2019
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KOT.

International marketing by
Edition: 4th Ed.
Publication details: Maidenhead: McGraw-Hill, 2014
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF1416 GHA.

Principles of marketing by
Edition: 18th ed.
Publication details: Harlow: Pearson Education, 2020
Online access:
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: ONLINE EBOOK.

Marketing: an introduction by
Edition: 4th ed.
Publication details: Harlow: Pearson Education Limited, 2019
Online access:
Availability: Items available for loan: Lanyon Plaza Library (1)Location, call number: ONLINE EBOOK.

Marketing automation for dummies by
Publication details: Hoboken, New Jersey: John Wiley and Sons, 2014
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 SWE.

SEO for dummies by
Edition: 6th ed.
Publication details: Hoboken: John Wiley & Sons, 2016
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KEN.

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