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International marketing strategy 2003 - 2004

By: Carter, SteveSeries: CIM Postgraduate Diploma in MarketingPublication details: Butterworth-Heinemann, 2003ISBN: 0750659645Subject(s): Marketing | Businesses, commerce, markets, trade - general | International marketing strategies | Marketing strategies | Customer careLOC classification: HF5415Summary: The importance of international marketing; customers; the search for information; planning for international marketing; globalization; managing international marketing; managing the international mix; international people and processing; operational
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Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Loughry Library HF5415 CAR - STORE PBX (Browse shelf(Opens below)) 1 Available 155060

Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes acce

The importance of international marketing; customers; the search for information; planning for international marketing; globalization; managing international marketing; managing the international mix; international people and processing; operational

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