International marketing strategy 2003 - 2004
Series: CIM Postgraduate Diploma in MarketingPublication details: Butterworth-Heinemann, 2003ISBN: 0750659645Subject(s): Marketing | Businesses, commerce, markets, trade - general | International marketing strategies | Marketing strategies | Customer careLOC classification: HF5415Summary: The importance of international marketing; customers; the search for information; planning for international marketing; globalization; managing international marketing; managing the international mix; international people and processing; operationalItem type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book - Standard loan | CAFRE Loughry Library | HF5415 CAR - STORE PBX (Browse shelf(Opens below)) | 1 | Available | 155060 |
Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes acce
The importance of international marketing; customers; the search for information; planning for international marketing; globalization; managing international marketing; managing the international mix; international people and processing; operational
There are no comments on this title.