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Simply better: winning and keeping customers by delivering what matters most by Language: English
Publication details: Boston : Harvard Business School Press, 2004
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.3 BAR, ...

Scoring points: how Tesco is winning customer loyalty by Language: English
Publication details: London : Kogan Page, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 HUM.

Ten deadly marketing sins: signs and solutions by Language: English
Publication details: Chichester: John Wiley, 2004
Availability: Items available for loan: CAFRE Enniskillen Library (2)Location, call number: Shelf 29 658.8 KOT, ... CAFRE Loughry Library (1)Location, call number: HF5415 KOT.

Principles of marketing by
Edition: 2nd ed.
Language: English
Publication details: Hemel Hempstead : Prentice-Hall, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KOT/ STO PBX.

Meeting customer needs by Series: Chartered Management Institute
Edition: 3rd ed.
Language: English
Publication details: Oxford : Butterworth-Heinemann, 2003
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.5 SMI, ...

Competitive customer care : a guide to keeping customers by
Publication details: Croner, 1992
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 STO.

Consumer behavior by
Publication details: Prentice-Hall International, 1997
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 SCH.

It's all about customers! The perfect way to grow your business through marketing, sales and service by
Edition: 2nd ed.
Publication details: Kogan Page, 1999
Availability: Items available for loan: CAFRE Loughry Library (3)Location, call number: HF5415 FRA, ...

Retail Management by
Publication details: McGraw-Hill, 1997
Availability: Items available for loan: CAFRE Loughry Library (3)Location, call number: HF5429 HAS, ...

Successful customer relationship marketing: new thinking, new strategies, new tools for getting closer to your customers by
Publication details: Kogan Page, 2001
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 FOS, ...

Romancing the customer: maximizing brand value through powerful relationship management by
Publication details: John Wiley & Sons, 2001
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.5 TEM, ...

Creating a company for customers: how to build and lead a market-driven organization by
Publication details: Financial Times Prentice Hall, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 MCD.

Developing strategic partnerships: how to leverage more business from major customers by
Publication details: Gower, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5438 STE.

Up close and personal: customer relationship marketing @ work by
Publication details: Kogan Page, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 GAM.

Loyalty.Com; Customer Relationship Management in the New Era of Internet Marketing by
Publication details: McGraw-Hill, 2000
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 NEW.

Customer relationship management: The business case for CRM by
Publication details: Financial Times Prentice Hall, 2000
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 RYA.

Retail marketing by
Edition: 2nd ed.
Publication details: McGraw-Hill, 2002
Availability: Items available for loan: CAFRE Loughry Library (8)Location, call number: HF5429 MCG, ... Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF5429 MCG/REF.

Customer satisfaction by
Publication details: Leatherhead Food Research Association, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 ADE.

Business-to-Business Marketing: Strategies and Implementation by
Publication details: Palgrave MacMillan, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 MIC.

International marketing strategy 2003 - 2004 by Series: CIM Postgraduate Diploma in Marketing
Publication details: Butterworth-Heinemann, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 CAR - STORE PBX.

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