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Ten deadly marketing sins: signs and solutions by Language: English
Publication details: Chichester: John Wiley, 2004
Availability: Items available for loan: CAFRE Enniskillen Library (2)Location, call number: Shelf 29 658.8 KOT, ... CAFRE Loughry Library (1)Location, call number: HF5415 KOT.

Brand valuation: understanding, exploiting and communicating brand values by
Publication details: Financial Times Management, 1998
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 FIN FT REPORTS.

Concepting: creating successful brands in a communication-oriented era by
Publication details: World Advertising Research Center, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 RIJ.

Retail marketing by
Edition: 2nd ed.
Publication details: McGraw-Hill, 2002
Availability: Items available for loan: CAFRE Loughry Library (8)Location, call number: HF5429 MCG, ... Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF5429 MCG/REF.

Customer satisfaction by
Publication details: Leatherhead Food Research Association, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 ADE.

A new brand world: 8 principles for achieving brand leadership in the 21st Century by
Publication details: Viking, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 BED.

Beyond traditional marketing: innovations in marketing practice by
Publication details: John Wiley & Sons, 2005
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KAS.

Connected marketing: the viral, buzz and word of mouth by
Publication details: London: Butterworth-Heinemann, 2006
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 KIR, ...

Marketing revolution: the radical new approach to transforming the business, the brand and the bottom line by
Publication details: London: Kogan Page, 2007
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 GAM.

Designing brand identity by
Edition: 2nd ed.
Publication details: New Jersey: John Wiley & Sons, 2006
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 WHE.

Consumer behaviour: applications in marketing by
Publication details: London: Sage, 2008
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 EAS.

Retail marketing management by
Edition: 2nd Ed.
Publication details: Harlow: Financial Times/ Prentice Hall, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 GIL.

International marketing strategy by
Edition: 5th Ed.
Publication details: Harlow: Financial Times/Prentice Hall, 2005
Online access:
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF1416 BRA, ... Dundonald House Library (1)Location, call number: ONLINE EBOOK.

Ethical marketing and the new consumer by
Publication details: Chichester: Wiley, 2009
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 ARN, ...

It's our thing: 300 years of Irish brands by
Publication details: LULU Enterprises Inc, 2010
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 MAG. Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF5415 MAG.

Understanding brands
Publication details: Bristol: Classroom Video, 2010
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 UND.

Marketing: an introduction by
Edition: 10th ed.
Publication details: Harlow: Pearson Education Ltd, 2012
Availability: Items available for loan: CAFRE Loughry Library (3)Location, call number: HF5415 ARM, ...

Consumer behaviour by
Edition: 10th ed.
Publication details: Mason, Ohio: Thomson/South Western, 2006
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 BLA. Not available: CAFRE Loughry Library: Checked out (1).

Waking the giant: revitalising the mature brand by
Publication details: Milton, Qld.: Wiley, 2009
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 STE.

International marketing strategy: analysis, development and implementation by
Edition: 6th ed.
Publication details: Andover: Cengage Learning, 2012
Availability: Items available for loan: CAFRE Loughry Library (5)Location, call number: HF1416 DOO, ... Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF1416 DOO.

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