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Marketing: concepts and strategies by Language: English
Publication details: Boston: Houghton Mifflin, 2006
Availability: Items available for loan: CAFRE Enniskillen Library (1)Location, call number: Shelf 29 658.8 DIB. CAFRE Loughry Library (2)Location, call number: HF5415 DIB, ...

Principles and practice of marketing by
Edition: 5th ed.
Language: English
Publication details: Maidenhead: McGraw-Hill Education, 2007
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 JOB.

Connected marketing: the viral, buzz and word of mouth by
Publication details: London: Butterworth-Heinemann, 2006
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 KIR, ...

Principles of marketing by
Edition: 5th European Ed.
Publication details: Harlow: Financial Times Prentice Hall, 2008
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 KOT, ...

International marketing by
Edition: 2nd Ed.
Publication details: Maidenhead: McGraw-Hill, 2006
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF1416 GHA, ...

Retail marketing management by
Edition: 2nd Ed.
Publication details: Harlow: Financial Times/ Prentice Hall, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 GIL.

Understanding brands
Publication details: Bristol: Classroom Video, 2010
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 UND.

Marketing communications: a european perspective by
Edition: 4th ed.
Publication details: Harlow: Pearson Education, 2010
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 DEP.

The marketing century: how marketing drives business and shapes society by
Publication details: Chichester: John Wiley & Sons, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KOU.

Integrated advertising, promotion, and marketing communications by
Edition: 5th ed.
Publication details: Harlow, Essex: Pearson Education, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 CLO.

Social media marketing: an hour a day by
Edition: 2nd ed.
Publication details: Indianapolis, Ind.: Wiley, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 EVA.

Handbook of developments in consumer behaviour by
Publication details: Cheltenham: Edward Elgar, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 WEL.

Fusion: the new way of marketing by
Publication details: St Albans, Herts.: Ecademy Press, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 TAY.

Store wars: the worldwide battle for mindspace and shelfspace, online and in-store by
Edition: 2nd ed.
Publication details: Chichester: John Wiley & Sons, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 THA.

Fundamentals of retailing and shopper marketing by
Publication details: Harlow: Pearson Education, 2013
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5429 HIL, ...

Essentials of marketing by
Edition: 3rd ed.
Publication details: Harlow: Pearson Education, 2013
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 BRA.

Waking the giant: revitalising the mature brand by
Publication details: Milton, Qld.: Wiley, 2009
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 STE.

Digital branding by
Publication details: London: Kogan Page, 2014
Availability: Not available: CAFRE Loughry Library: Checked out (1).

International marketing by
Edition: 4th Ed.
Publication details: Maidenhead: McGraw-Hill, 2014
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF1416 GHA.

Principles of marketing by
Edition: 18th ed.
Publication details: Harlow: Pearson Education, 2020
Online access:
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: ONLINE EBOOK.

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