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Strategic marketing planning by Series: Cranfield Management Series
Edition: 2nd ed.
Language: English
Publication details: London : Kogan Page, 1996
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 MAC.

Marketing plans that work by
Edition: 2nd ed.
Language: English
Publication details: Woburn, USA : Butterworth-Heinemann, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 MCD.

Marketing management and strategy by
Edition: 2nd ed.
Language: English
Publication details: Hemel Hempstead : Prentice-Hall, 1998
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 DOY, ...

Simply better: winning and keeping customers by delivering what matters most by Language: English
Publication details: Boston : Harvard Business School Press, 2004
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.3 BAR, ...

Scoring points: how Tesco is winning customer loyalty by Language: English
Publication details: London : Kogan Page, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 HUM.

Marketing plans: how to prepare them how to use them by
Edition: 3rd ed.
Language: English
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.802 MCD. CAFRE Loughry Library (1)Location, call number: HF5415 MCD/ STO PBX.

Essentials of marketing : Text and cases by
Edition: 3rd ed.
Language: English
Publication details: Maidenhead : McGraw-Hill, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 LAN.

Principles and practice of marketing by
Edition: 2nd ed.
Language: English
Publication details: Maidenhead : McGraw-Hill, 1998
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 JOB.

Ten deadly marketing sins: signs and solutions by Language: English
Publication details: Chichester: John Wiley, 2004
Availability: Items available for loan: CAFRE Enniskillen Library (2)Location, call number: Shelf 29 658.8 KOT, ... CAFRE Loughry Library (1)Location, call number: HF5415 KOT.

The complete idiot's guide to e-commerce UK by Language: English
Publication details: Hemel Hempstead : Prentice-Hall, 2000
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 SAL.

Marketing plans: how to prepare them, how to use them by
Edition: 4th ed.
Language: English
Publication details: Oxford : Butterworth-Heinemann, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 MCD/ STO PBX.

e-Commerce: doing business electronically by Language: English
Publication details: London : The Stationery Office, 2000
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.1265, ... Lanyon Plaza Library (1)Location, call number: KN 285.4 LUB.

Marketing communications: an integrated approach by
Edition: 2nd ed.
Language: English
Publication details: London : Kogan Page, 1998
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.122 SMI, ...

Principles of marketing by
Edition: 2nd ed.
Language: English
Publication details: Hemel Hempstead : Prentice-Hall, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KOT/ STO PBX.

Marketing management by Language: English
Publication details: Hemel Hempstead : Prentice-Hall, 2000
Availability: Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF5415 KOT/REF.

Business: the ultimate resource Language: English
Publication details: London : Bloomsbury, 2002
Availability: Items available for loan: CAFRE Enniskillen Library (1)Location, call number: Shelf 31 658 BUS. CAFRE Loughry Library (5)Location, call number: HF5351 BUS, ...

Marketing: concepts and strategies : Third European edition by
Edition: 3rd ed.
Language: English
Publication details: Tunbridge Wells : Houghton Mifflin, 1997
Availability: Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF5415 DIB/REF.

Strategic marketing: planning and control by Language: English
Publication details: Oxford : Butterworth-Heinemann, 1999
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF 5415 DRU, ...

Marketing plans: how to prepare them, how to use them by
Edition: 5th ed.
Language: English
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: CAFRE Greenmount Library (3)Location, call number: 658.802 MCD, ... CAFRE Loughry Library (4)Location, call number: HF5415 MCD, ...

Essentials of marketing: text and cases by
Edition: 2nd ed.
Language: English
Publication details: Maidenhead : McGraw-Hill, 1993
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 LAN, ...

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