Opportunities in the UK soft fruit sector - a Farmer's Fund Food Chain Award
Language: English Publication details: Leicestershire: Nuffield Farming Scholarships Trust, 2006Description: 22pISBN: 1904570801Subject(s): Supply chain management | Soft fruit | UK soft fruit production | Production forecasts | Marketing strategies | Retailing | ConsumersDDC classification: 634.70688 Summary: This paper investigates the soft fruit supply chain, relating foreign markets to our own domestic industry with three main objectives: to find out how more mature markets abroad have maintained profitability through periods of over supply, through product and marketing innovation. To understand the current issues in the UK soft fruit chain and provide opportunities for the future. To build the case for increased berry consumption.Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book - Standard loan | CAFRE Greenmount Library | NUFFIELD FARMING SCHOLARSHIPS TRUST (Browse shelf(Opens below)) | 1 | Available | 186870 |
This paper investigates the soft fruit supply chain, relating foreign markets to our own domestic industry with three main objectives: to find out how more mature markets abroad have maintained profitability through periods of over supply, through product and marketing innovation. To understand the current issues in the UK soft fruit chain and provide opportunities for the future. To build the case for increased berry consumption.
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