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Marketing fundamentals

By: Lancaster, Geoff | Withey, Frank | Chartered Institute of MarketingPublication details: Oxford : Butterworth-Heinemann, 1994ISBN: 0750619988Subject(s): Marketing | Retail trades + marketing | Product development | Retail prices | Wholesale price index | Customer care | Customer serviceDDC classification: 658.8
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Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Greenmount Library 658.8 LAN (Browse shelf(Opens below)) 1 Available 146230

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