Meeting customer needs
Language: English Series: Chartered Management InstitutePublication details: Oxford : Butterworth-Heinemann, 2003Edition: 3rd edDescription: 218pISBN: 075065984XSubject(s): Customer care | Businesses, commerce, markets, trade - general | Business | Customer focus | Customer service | Marketing | Customers | Customer value management | Communication skills | Needs analysisGenre/Form: Customer care DDC classification: 658.812 | 658.802 LOC classification: HF5415.5Summary: Ideal for managers seeking to establish or improve customer service and customer focus standardsSummary: Introduction; First, know yourself; But what do your customers think they're getting?; The route to your customers; Competitors and how to make the most of them; Starting the planning process - where you think you want to be; Marketing - the tools fo| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Loughry Library | HF5415.5 SMI (Browse shelf(Opens below)) | 1 | Available | 164373 | |
| Book - Standard loan | CAFRE Loughry Library | HF5415.5 SMI (Browse shelf(Opens below)) | 2 | Available | 164369 |
075065984X(pbk.) :
Previous ed.: 1997.
Includes index.
This text is aimed at managers seeking to establish or improve customer service and customer focus standards. It provides all the information managers need to put effective customer service programmes into action
ILM Module D3.1
Ideal for managers seeking to establish or improve customer service and customer focus standards
Introduction; First, know yourself; But what do your customers think they're getting?; The route to your customers; Competitors and how to make the most of them; Starting the planning process - where you think you want to be; Marketing - the tools fo
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