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Marketing: concepts and strategies : Third European edition by
Edition: 3rd ed.
Language: English
Publication details: Tunbridge Wells : Houghton Mifflin, 1997
Availability: Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF5415 DIB/REF.

The market segmentation Workbook by
Publication details: London : Routledge, 1996
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.83 DIB.

The marketing casebook: cases and concepts by
Edition: 2nd ed.
Publication details: Thomson Learning, 2001
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 DIB, ...

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