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Concepting: creating successful brands in a communication-oriented era by
Publication details: World Advertising Research Center, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 RIJ.

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Creating breakthrough products: innovation from product planning to program approval by
Publication details: Financial Times Prentice Hall, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.153 CAG.

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The marketing century: how marketing drives business and shapes society by
Publication details: Chichester: John Wiley & Sons, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KOU.

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