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Why customers do what they they do: who they are, why they buy, and how you can anticipate their every move by
Publication details: McGraw-Hill, 2006
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 COH.

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Principles of marketing by
Edition: 5th European Ed.
Publication details: Harlow: Financial Times Prentice Hall, 2008
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 KOT, ...

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Contemporary issues in marketing and consumer behaviour by
Publication details: Oxford: Butterworth-Heinemann, 2009
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.3 PAR, ...

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Integrated advertising, promotion, and marketing communications by
Edition: 5th ed.
Publication details: Harlow, Essex: Pearson Education, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 CLO.

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Handbook of developments in consumer behaviour by
Publication details: Cheltenham: Edward Elgar, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 WEL.

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Contemporary issues in marketing and consumer behaviour by
Publication details: New York: Routledge, 2018
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 PAR.

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The Routledge companion to consumer behavior analysis / edited by Gordon R. Foxall. by Series: Routledge companions in business, management and accountingPublisher: New York : Routledge, 2016
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 FOX.

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