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Product management by
Edition: 3rd ed.
Publication details: McGraw-Hill, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 LEH.

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Strategic marketing: creating competitive advantage by
Publication details: Oxford university Press, 2006
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 WES.

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Waking the giant: revitalising the mature brand by
Publication details: Milton, Qld.: Wiley, 2009
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 STE.

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Retail disruptors : the spectacular rise and impact of the hard discounters by
Publication details: London: Kogan Page, 2019
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 STE.

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