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Adding value : brands and marketing in food and drink by
Publication details: Routledge, 1994
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 ADD.

Brand valuation: understanding, exploiting and communicating brand values by
Publication details: Financial Times Management, 1998
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 FIN FT REPORTS.

Clicks, bricks and brands: the marriage of online and offline business by
Publication details: Kogan Page, 2001
Availability: Items available for loan: CAFRE Loughry Library (4)Location, call number: HF5429 LIN, ...

Romancing the customer: maximizing brand value through powerful relationship management by
Publication details: John Wiley & Sons, 2001
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.5 TEM, ...

Creating a company for customers: how to build and lead a market-driven organization by
Publication details: Financial Times Prentice Hall, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 MCD.

Packaging and brand by
Publication details: PIRA International, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: TP373 COX/PAM.

A new brand world: 8 principles for achieving brand leadership in the 21st Century by
Publication details: Viking, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 BED.

Designing brand identity by
Edition: 2nd ed.
Publication details: New Jersey: John Wiley & Sons, 2006
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 WHE.

It's our thing: 300 years of Irish brands by
Publication details: LULU Enterprises Inc, 2010
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 MAG. Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF5415 MAG.

Understanding brands
Publication details: Bristol: Classroom Video, 2010
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 UND.

Waking the giant: revitalising the mature brand by
Publication details: Milton, Qld.: Wiley, 2009
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 STE.

Secrets of the superbrands: food
Publication details: Bristol: Classroom Video, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 SEC.

Eating the big fish: how challenger brands can compete against brand leaders by
Edition: 2nd ed.
Publication details: Hoboken: John Wiley and Sons, 2009
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.827 MOR.

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