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Marketing accountability: how to measure marketing effectiveness

By: McDonald, Malcolm | Mouncey, PeterPublication details: London: Kogan Page, 2009Description: 293pISBN: 9780749453862Subject(s): Marketing | Brand marketingLOC classification: HF5415
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Loughry Library HF5415 MCD (Browse shelf(Opens below)) 1 Available 191132

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