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Likeable social media: how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) by
Publication details: New York: McGraw-Hill, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 KER.

Fusion: the new way of marketing by
Publication details: St Albans, Herts.: Ecademy Press, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 TAY.

Store wars: the worldwide battle for mindspace and shelfspace, online and in-store by
Edition: 2nd ed.
Publication details: Chichester: John Wiley & Sons, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 THA.

Fundamentals of retailing and shopper marketing by
Publication details: Harlow: Pearson Education, 2013
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5429 HIL, ...

Waking the giant: revitalising the mature brand by
Publication details: Milton, Qld.: Wiley, 2009
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 STE.

Secrets of the superbrands: food
Publication details: Bristol: Classroom Video, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 SEC.

Digital branding by
Publication details: London: Kogan Page, 2014
Availability: Not available: CAFRE Loughry Library: Checked out (1).

What's your business? : corporate design strategy concepts and processes by
Publication details: Farnham, Surrey: Gower, 2014
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HD31 TOM.

Food industry design, technology, and innovation by
Publication details: Hoboken, New Jersey: John Wiley & Sons, 2015
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: TP373 TRA.

Eating the big fish: how challenger brands can compete against brand leaders by
Edition: 2nd ed.
Publication details: Hoboken: John Wiley and Sons, 2009
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.827 MOR.

Contemporary issues in marketing and consumer behaviour by
Publication details: New York: Routledge, 2018
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 PAR.

Retail disruptors : the spectacular rise and impact of the hard discounters by
Publication details: London: Kogan Page, 2019
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 STE.

Always on : digital brand strategy in a big data world by
Edition:
Publication details: Farnham, Surrey: Gower Publishing, 2014
Online access:
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: ONLINE EBOOK.

Marketing communications by
Edition: 2nd ed.
Publication details: London: Sage, 2015
Availability: Items available for loan: CAFRE Enniskillen Library (1)Location, call number: Shelf 29 658.8 EGA. CAFRE Loughry Library (1)Location, call number: HF5415 EGA.

eCommerce marketing : how to drive traffic that buys to your website by
Publication details: Kidlington, Cornwall: Kernu Publishing, 2013
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 THO.

Marketing communications : offline and online integration, engagement and analytics by
Edition: 6th ed.
Publication details: London: Kogan Page, 2016
Availability: Items available for loan: CAFRE Loughry Library (4)Location, call number: HF5415 SMI, ...

Design, grow, sell: a guide to starting and running a successful gardening business from your home by
Publication details: Petersfield: Harriman House Ltd., 2013
Online access:
Availability: Items available for loan: CAFRE Greenmount Library (2)Location, call number: 635.0681 DAV, ...

The Routledge companion to consumer behavior analysis / edited by Gordon R. Foxall. by Series: Routledge companions in business, management and accountingPublisher: New York : Routledge, 2016
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 FOX.

Myths of branding : a brand is just a logo, and other popular misconceptions by Series: Business mythsPublisher: London : KoganPage, 2019
Availability: Not available: CAFRE Loughry Library: Checked out (1).

Graphic design for everyone by Publisher: London : Dorling Kindersley Limited, 2019
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: TP373 CAL.

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