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Product management by
Edition: 3rd ed.
Publication details: McGraw-Hill, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 LEH.

A new brand world: 8 principles for achieving brand leadership in the 21st Century by
Publication details: Viking, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 BED.

Why customers do what they they do: who they are, why they buy, and how you can anticipate their every move by
Publication details: McGraw-Hill, 2006
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 COH.

Strategic marketing: creating competitive advantage by
Publication details: Oxford university Press, 2006
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 WES.

Designing brand identity by
Edition: 2nd ed.
Publication details: New Jersey: John Wiley & Sons, 2006
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 WHE.

Marketing by
Publication details: New York: Oxford University Press, 2008
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 BAI.

Principles of marketing by
Edition: 5th European Ed.
Publication details: Harlow: Financial Times Prentice Hall, 2008
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 KOT, ...

Marketing accountability: how to measure marketing effectiveness by
Publication details: London: Kogan Page, 2009
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 MCD.

International retailing by
Publication details: Oxford: Oxford University Press, 2009
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 ALE.

Contemporary issues in marketing and consumer behaviour by
Publication details: Oxford: Butterworth-Heinemann, 2009
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.3 PAR, ...

Food labels Series: 21st Century Food
Publication details: Bristol: Classroom Video, 2009
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: TX551 FOO, ...

Designing for re-use: the life of consumer packaging by
Publication details: London: Earthscan, 2010
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: TP373 FIS.

It's our thing: 300 years of Irish brands by
Publication details: LULU Enterprises Inc, 2010
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 MAG. Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF5415 MAG.

Managing markets and customers Series: ILM Management Extra Series
Publication details: Oxford: Pergamon Flexible learning, 2009
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5351 MAN/ILM.

Understanding brands
Publication details: Bristol: Classroom Video, 2010
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 UND.

Marketing communications: a european perspective by
Edition: 4th ed.
Publication details: Harlow: Pearson Education, 2010
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 DEP.

The marketing century: how marketing drives business and shapes society by
Publication details: Chichester: John Wiley & Sons, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KOU.

Integrated advertising, promotion, and marketing communications by
Edition: 5th ed.
Publication details: Harlow, Essex: Pearson Education, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 CLO.

Food Series: Secrets of the Superbrands
Publication details: Bristol: Classroom Video, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 FOO.

Handbook of developments in consumer behaviour by
Publication details: Cheltenham: Edward Elgar, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 WEL.

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