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Marketing: principles and practice by
Edition: 4th ed.
Publication details: Harlow : Financial Times Prentice Hall, 2001
Availability: Items available for loan: CAFRE Greenmount Library (2)Location, call number: Reference 658.8 ADC/REF, ...

The marketing century: how marketing drives business and shapes society by
Publication details: Chichester: John Wiley & Sons, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KOU.

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