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Strategic marketing for educational institutions
Publication details: Prentice-Hall, 1995ISBN: 0136689892Subject(s): Marketing | Market segmentationDDC classification: 658.8007 LOC classification: LB2847Summary: Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background to the concepts of marketing.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Loughry Library | LB2847 KOT (Browse shelf(Opens below)) | 1 | Available | 164554 |
Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background to the concepts of marketing.
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