Amazon cover image
Image from Amazon.com

Principles and practice of marketing

By: Jobber, DavidLanguage: English Publication details: Maidenhead : McGraw-Hill, 2004Edition: 4th edDescription: 942pISBN: 007710708XSubject(s): Marketing | Retail trades + marketing | Marketing | Marketing strategies | Market segmentation | AdvertisementsGenre/Form: Marketing DDC classification: 658.8 Summary: Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Greenmount Library 658.8 JOB (Browse shelf(Opens below)) 1 Available 180026
Book - Standard loan CAFRE Greenmount Library Reference 658.8 JOB/REF (Browse shelf(Opens below)) 1 Available 180025

007710708X :

Formerly CIP

ILM Module D3.6

Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students.

There are no comments on this title.

to post a comment.

Powered by Koha