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Marketing: a complete guide

By: McDonald, Malcolm | Christopher, MartinPublication details: Basingstoke : Palgrave MacMillan, 2003ISBN: 033399437XSubject(s): Marketing | Market segmentation | Market researchDDC classification: 658.8 Summary: Assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.
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Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Greenmount Library 658.8 MCD (Browse shelf(Opens below)) 1 Available 167811
Book - Standard loan CAFRE Greenmount Library 658.8 MCD (Browse shelf(Opens below)) 2 Available 167810

Assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.

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