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Strategic marketing management: planning, implementation and control by
Edition: 3rd ed.
Publication details: Abingdon, Routledge, 2005
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 658.802 WIL.

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Principles and practice of marketing by
Edition: 9th ed.
Publication details: London: McGraw-Hill, 2020
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 JOB. CAFRE Loughry Library (2)Location, call number: HF5415 JOB, ... Dundonald House Library (1)Location, call number: 658.8 JOB.

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