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Up close and personal: customer relationship marketing @ work

By: Gamble, Paul R | Stone, MerlinPublication details: Kogan Page, 1999ISBN: 0749430877Subject(s): Customer care | Businesses, commerce, markets, trade - general | Customer loyalty | Customer service | Marketing communication | Marketing techniques | Marketing strategies | Strategic marketing | Marketing managementLOC classification: HF5415
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Loughry Library HF5415 GAM (Browse shelf(Opens below)) 1 Available 154738

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