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Strategic market management by
Publication details: John Wiley & Sons, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 AAK.

Product management by
Edition: 3rd ed.
Publication details: McGraw-Hill, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 LEH.

Managing new product and process development: text and cases by
Publication details: The Free Press, 1993
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.153 CLA.

Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by
Publication details: Harvard Business School Press, 2005
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HD30.28 KIM.

Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by
Publication details: Boston, Ma.: Harvard Business Review Press, 2015
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HD30.28 KIM.

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