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Marketing: an introduction by
Edition: 4th ed.
Publication details: New Jersey : Prentice Hall International, 1997
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KOT.

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Up close and personal: customer relationship marketing @ work by
Publication details: Kogan Page, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 GAM.

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Loyalty.Com; Customer Relationship Management in the New Era of Internet Marketing by
Publication details: McGraw-Hill, 2000
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 NEW.

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Marketing communications strategy by Series: CIM Practice and Revision Kit ; Diploma paper 9
Publication details: BPP Publishing, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.123 CIM - STORE PBX.

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