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Customer relationship management: The business case for CRM by
Publication details: Financial Times Prentice Hall, 2000
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 RYA.

Relationship marketing: creating stakeholder value by
Publication details: Butterworth-Heinemann, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 CHR.

Product management by
Edition: 3rd ed.
Publication details: McGraw-Hill, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 LEH.

Principles of marketing by
Edition: 6th European ed.
Publication details: Harlow: Pearson Education Ltd, 2013
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 658.8 KOT.

Principles of marketing by
Edition: 16th ed.
Publication details: Harlow: Pearson Education Limited, 2016
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KOT. Not available: CAFRE Loughry Library: Checked out (1).

Principles of marketing by
Edition: 7th European ed.
Publication details: Upper Saddle River: Pearson Education Ltd., 2016
Online access:
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: ONLINE EBOOK.

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