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Essentials of Entrepreneurship and Small Business Management by
Edition: 7th ed.
Publication details: Harlow: Pearson, 2014
Online access:
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: ONLINE EBOOK.

Principles of marketing by
Edition: 18th ed.
Publication details: Harlow: Pearson Education, 2020
Online access:
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: ONLINE EBOOK.

Marketing strategy and competitive positioning by
Edition: 7th ed.
Publication details: Harlow: Pearson Education, 2020
Online access:
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: ONLINE EBOOK.

A framework for marketing management by
Edition: 6th ed.
Publication details: Harlow: Pearson Education, 2015
Online access:
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: ONLINE EBOOK.

Marketing plans: how to prepare them, how to profit from them by
Edition: 8th ed.
Publication details: Chichester: Wiley-Blackwell, 2016
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Availability: Items available for loan: CAFRE Enniskillen Library (3)Location, call number: Shelf 29 658 MCD, ... CAFRE Greenmount Library (1)Location, call number: ONLINE EBOOK.

Principles of marketing by
Edition: 7th European ed.
Publication details: Upper Saddle River: Pearson Education Ltd., 2016
Online access:
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: ONLINE EBOOK.

Understanding digital marketing: a complete guide to engaging customers and implementing successful digital campaigns by
Edition: 5th ed.
Publication details: London: Kogan Page, 2021
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.872 RYA. CAFRE Loughry Library (5)Location, call number: HF5415.1265 RYA, ...

Digital marketing strategy : create strategy, put it into practice, sell more by Publisher: Cheltenham: Edward Elgar Publishing, 2023
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: ONLINE EBOOK, ...

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