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Marketing: an introduction by
Edition: 5th ed.
Publication details: Prentice-Hall, 2000
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 ARM, ...

Principles of marketing by
Publication details: Essex : Financial Times Prentice Hall, 2000
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 BRA. Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF5415 BRA/REF.

The marketing casebook: cases and concepts by
Edition: 2nd ed.
Publication details: Thomson Learning, 2001
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 DIB, ...

Consumer behaviour and marketing strategy by
Publication details: Maidenhead : McGraw-Hill, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 PET.

Marketing by
Edition: 2nd ed.
Publication details: Addison Wesley Longman, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 HIL.

Strategic market management by
Publication details: John Wiley & Sons, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 AAK.

eMarketing eXcellence - the heart of eBusiness - by
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: CAFRE Greenmount Library (2)Location, call number: 658.8002854678 SMI, ...

Marketing: concepts and strategies by
Edition: 4th ed.
Publication details: Houghton Mifflin, 2001
Availability: Items available for loan: CAFRE Enniskillen Library (3)Location, call number: Shelf 29 658.8 DIB, ... CAFRE Loughry Library (1)Location, call number: HF5415 DIB.

Successful customer relationship marketing: new thinking, new strategies, new tools for getting closer to your customers by
Publication details: Kogan Page, 2001
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 FOS, ...

Up close and personal: customer relationship marketing @ work by
Publication details: Kogan Page, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 GAM.

Loyalty.Com; Customer Relationship Management in the New Era of Internet Marketing by
Publication details: McGraw-Hill, 2000
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 NEW.

Marketing communications strategy by Series: CIM Practice and Revision Kit ; Diploma paper 9
Publication details: BPP Publishing, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.123 CIM - STORE PBX.

Customer relationship management: The business case for CRM by
Publication details: Financial Times Prentice Hall, 2000
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 RYA.

Retail marketing by
Edition: 2nd ed.
Publication details: McGraw-Hill, 2002
Availability: Items available for loan: CAFRE Loughry Library (8)Location, call number: HF5429 MCG, ... Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF5429 MCG/REF.

Christmas shop : its role in increasing cash flow during the year by
Publication details: Antrim : Greenmount Campus CAFRE, 2003
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: INVESTIGATIVE REPORT.

Marketing a new product through a trade show by
Publication details: Antrim : Greenmount Campus CAFRE, 2003
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: INVESTIGATIVE REPORT.

Business-to-Business Marketing: Strategies and Implementation by
Publication details: Palgrave MacMillan, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 MIC.

International marketing strategy 2003 - 2004 by Series: CIM Postgraduate Diploma in Marketing
Publication details: Butterworth-Heinemann, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 CAR - STORE PBX.

Marketing in the Digital Age by
Edition: 2nd ed.
Publication details: Financial Times Prentice Hall, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 OCO.

Total relationship marketing by
Edition: 2nd ed.
Publication details: Butterworth-Heinemann, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 GUM.

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