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Creating corporate reputations : identity image and performance
Language: English Publication details: OXFORD : Oxford University Press, 2002Description: 299; pbkISBN: 0199252203Subject(s): Marketing | Corporate strategy | Corporate reputationsGenre/Form: Strategic management DDC classification: 658.4 012 Summary: Good corporate reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book emphasizes the roles of customer value and organizational culture in maintaining reputations.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Enniskillen Library Shelf 31 | 658.4 012 DOW (Browse shelf(Opens below)) | 2 | Available | 176521 |
Good corporate reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book emphasizes the roles of customer value and organizational culture in maintaining reputations.
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