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International marketing strategy: analysis, development and implementation by
Edition: 2nd ed.
Publication details: International Thomson Business Publishing, 1999
Availability: Items available for loan: CAFRE Loughry Library (3)Location, call number: HF1416 DOO, ...

Understanding and managing customers by
Publication details: Harlow: Prentice-Hall, 2005
Availability: Items available for loan: CAFRE Greenmount Library (4)Location, call number: 658.812 DOO, ... CAFRE Loughry Library (2)Location, call number: HF5415.5 DOO, ...

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