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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by
Publication details: Harvard Business School Press, 2005
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HD30.28 KIM.

Business model generation: a handbook for visionaries, game changers, and challengers by
Publication details: Hoboken, NJ: John Wiley & Sons, 2010
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5351 OST.

Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by
Publication details: Boston, Ma.: Harvard Business Review Press, 2015
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HD30.28 KIM.

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