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Relationship marketing for competitive advantage: winning and keeping customers

By: Payne, AdrianSeries: Marketing SeriesPublication details: Oxford: Butterworths, 1995Description: x,304pISBN: 075062020XSubject(s): Customer careLOC classification: HF5415
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Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Loughry Library HF5415 PAY (Browse shelf(Opens below)) 1 Available 110252

published on behalf of the Chartered Institute of Marketing

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