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Developing strategic partnerships: how to leverage more business from major customers

By: Steward, ChrisPublication details: Gower, 1999ISBN: 0566081016Subject(s): Customer care | Businesses, commerce, markets, trade - general | Business strategies | Strategic management | Strategic marketing | Strategic thinking | CustomersLOC classification: HF5438
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Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Loughry Library HF5438 STE (Browse shelf(Opens below)) 1 Available 154742

Defending market position and profitability, this book shows how to achieve "standout" with major customers, and is designed to ensure you become less of a supplier of a commodity and more of a co-developer of wealth-creating initiatives.

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