Developing business strategy
Publication details: John Wiley & Sons, 2001Edition: 6th edISBN: 0471064114Subject(s): Strategic management | Business strategies | Strategic management | Strategic marketingLOC classification: HD30.28Summary: Part I: Introduction and overview; 1. Business strategy: the concept and trends in its management; 2. Strategic market management: an overview; Part II: Strategic analysis; 3. External and customer analysis; 4. Competitor analysis; 5. Market analysis| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Loughry Library | HD30.28 AAK (Browse shelf(Opens below)) | 1 | Available | 154347 |
This is an updated revision of the fifth edition book on strategic planning, instructing managers on methods of company analysis and external analysis, that make possible the creation and implementation of strategies for growth, diversification
Part I: Introduction and overview; 1. Business strategy: the concept and trends in its management; 2. Strategic market management: an overview; Part II: Strategic analysis; 3. External and customer analysis; 4. Competitor analysis; 5. Market analysis
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