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Strategy process: concepts, contexts, cases

By: Mintzberg, Henry | Lampel, Joseph | Quinn, James Brian | Ghoshal, SumantraLanguage: English Publication details: London : Pearson Education, 2002Edition: 4th edDescription: 489pISBN: 027365120XSubject(s): Strategic management | Business management, office management, management science accounting, auditing | Business strategiesGenre/Form: Strategic management DDC classification: 658.4012 Summary: Breaking away from the traditional formulation/implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. It focuses on factors and practices that distinguish strategy in the "real world".
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Book - Standard loan Dundonald House Library 658.4012 MIN (Browse shelf(Opens below)) 1 Available E15562

Breaking away from the traditional formulation/implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. It focuses on factors and practices that distinguish strategy in the "real world".

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