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Publicity, newsletters and press releases: generating successful publicity whatever your budget by Series: One Step Ahead Series
Publication details: Oxford : Oxford University Press, 2002
Availability: Items available for loan: CAFRE Enniskillen Library (3)Location, call number: Shelf 36 300.72 BAV, ...

The first time manager: the first steps to a brilliant management career by
Edition: 3rd ed.
Language: English
Publication details: London : Kogan Page, 2005
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 658 MOR.

Advertising by
Edition: 4th ed.
Language: English
Publication details: London : Pitman Publishing, 1999
Availability: Items available for loan: CAFRE Enniskillen Library (1)Location, call number: Shelf 29 659.1 JEF.

Principles of marketing by
Edition: 4th International ed.
Language: English
Publication details: London : Financial Times Prentice Hall, 2000
Availability: Items available for loan: CAFRE Loughry Library (5)Location, call number: HF5415 KOT, ... Items available for reference: CAFRE Loughry Library: Not for loan (1)Location, call number: HF5415 KOT.

Promotional practice by Series: CIM Practice and Revision Kit ; Advanced certificate paper 5
Edition: 2nd ed.
Publication details: London: BPP Publishing, 1996
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: Reference 658.82 PRO/ REF.

Connected marketing: the viral, buzz and word of mouth by
Publication details: London: Butterworth-Heinemann, 2006
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 KIR, ...

Retail marketing management by
Edition: 2nd Ed.
Publication details: Harlow: Financial Times/ Prentice Hall, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 GIL.

Reputation management by Series: Management Extra
Publication details: Oxford: Elsevier Butterworth-Heinemann, 2005
Availability: Items available for loan: CAFRE Enniskillen Library (1)Location, call number: Shelf 36 659.289 REP.

The new rules on marketing and PR: how to use news releases, blogs, podcasting, viral marketing, and online media to reach buyers directly by
Publication details: Hoboken, N.J.: John Wiley & Sons, 2007
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.1265 SCO, ...

Marketing communications: a european perspective by
Edition: 4th ed.
Publication details: Harlow: Pearson Education, 2010
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 DEP.

The marketing century: how marketing drives business and shapes society by
Publication details: Chichester: John Wiley & Sons, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KOU.

Brilliant marketing by
Publication details: Harlow: Pearson, 2009
Availability: Items available for loan: CAFRE Enniskillen Library (2)Location, call number: Shelf 29 658.8 HAL, ...

Principles of marketing by
Edition: 6th European ed.
Publication details: Harlow: Pearson Education Ltd, 2013
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 658.8 KOT.

Basic marketing by
Publication details: Berkshire: McGraw Hill, 2000
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 MCC.

Principles of marketing by
Edition: 18th ed.
Publication details: Harlow: Pearson Education, 2020
Online access:
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: ONLINE EBOOK.

Principles of marketing by
Edition: 8th ed.
Publication details: Harlow: Pearson Education, 2020
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 KOT.

Principles of marketing by
Edition: 16th ed.
Publication details: Harlow: Pearson Education Limited, 2016
Availability: Not available: CAFRE Loughry Library: Checked out (2).

Principles of marketing by
Edition: 7th European ed.
Publication details: Upper Saddle River: Pearson Education Ltd., 2016
Online access:
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: ONLINE EBOOK.

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