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Simply better: winning and keeping customers by delivering what matters most by Language: English
Publication details: Boston : Harvard Business School Press, 2004
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.3 BAR, ...

Scoring points: how Tesco is winning customer loyalty by Language: English
Publication details: London : Kogan Page, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 HUM.

Marketing management : Analysis, planning, implementation and control by
Edition: 9th ed.
Language: English
Publication details: Hemel Hempstead : Prentice-Hall, 1997
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 KOT.

Meeting customer needs by Series: Chartered Management Institute
Edition: 3rd ed.
Language: English
Publication details: Oxford : Butterworth-Heinemann, 2003
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.5 SMI, ...

Ahead of the game: the marketing guide for small business by Language: English
Publication details: Maidenhead : McGraw-Hill, 2001
Availability: Items available for loan: CAFRE Enniskillen Library (1)Location, call number: Shelf 29 658.8 MOF.

Marketing logistics by
Publication details: Oxford : Butterworth-Heinemann 1997
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 CHR.

Marketing fundamentals by
Publication details: Oxford : Butterworth-Heinemann, 1994
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 LAN.

Successful customer relationship marketing: new thinking, new strategies, new tools for getting closer to your customers by
Publication details: Kogan Page, 2001
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 FOS, ...

Romancing the customer: maximizing brand value through powerful relationship management by
Publication details: John Wiley & Sons, 2001
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.5 TEM, ...

Creating a company for customers: how to build and lead a market-driven organization by
Publication details: Financial Times Prentice Hall, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 MCD.

Loyalty.Com; Customer Relationship Management in the New Era of Internet Marketing by
Publication details: McGraw-Hill, 2000
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 NEW.

Customer satisfaction by
Publication details: Leatherhead Food Research Association, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 ADE.

Relationship marketing: creating stakeholder value by
Publication details: Butterworth-Heinemann, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 CHR.

Product management by
Edition: 3rd ed.
Publication details: McGraw-Hill, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 LEH.

Buying and running a florist shop - a guide to all the business aspects of buying and running a florist shop by
Publication details: Cambridge : Alan Peck, 2005
Availability: Items available for loan: CAFRE Greenmount Library (11)Location, call number: 745.92068 PEC, ...

Perspectives on supply chain management and logistics: creating competitive organisations in the 21st century by
Publication details: Dublin: Blackhall Publishing, 2007
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HD38.5 SWE, ...

Marketing: an introduction by
Edition: 10th ed.
Publication details: Harlow: Pearson Education Ltd, 2012
Availability: Items available for loan: CAFRE Loughry Library (3)Location, call number: HF5415 ARM, ...

Marketing: an introduction by
Edition: 2nd ed.
Publication details: Harlow: Pearson Education, 2012
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 ARM, ... Dundonald House Library (1)Location, call number: 658.8 ARM.

Hug your haters: how to embrace complaints and keep your customers by
Publication details: New York: Portfolio, 2016
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 658.812 BAE.

Marketing : an introduction by
Edition: 14th ed,
Publication details: Harlow: Pearson Education Limited, 2020
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 ARM. CAFRE Loughry Library (1)Location, call number: HF515 ARM.

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