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Simply better: winning and keeping customers by delivering what matters most by Language: English
Publication details: Boston : Harvard Business School Press, 2004
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.3 BAR, ...

Ten deadly marketing sins: signs and solutions by Language: English
Publication details: Chichester: John Wiley, 2004
Availability: Items available for loan: CAFRE Enniskillen Library (2)Location, call number: Shelf 29 658.8 KOT, ... CAFRE Loughry Library (1)Location, call number: HF5415 KOT.

Marketing: principles and practice by
Edition: 4th ed.
Publication details: Harlow : Financial Times Prentice Hall, 2001
Availability: Items available for loan: CAFRE Greenmount Library (2)Location, call number: Reference 658.8 ADC/REF, ...

Managing reputation in cyberspace by
Publication details: Hawksmere, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 PHI.

Romancing the customer: maximizing brand value through powerful relationship management by
Publication details: John Wiley & Sons, 2001
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.5 TEM, ...

Creating a company for customers: how to build and lead a market-driven organization by
Publication details: Financial Times Prentice Hall, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 MCD.

Customer satisfaction by
Publication details: Leatherhead Food Research Association, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 ADE.

Marketing a new product through a trade show by
Publication details: Antrim : Greenmount Campus CAFRE, 2003
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: INVESTIGATIVE REPORT.

Product management by
Edition: 3rd ed.
Publication details: McGraw-Hill, 2002
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 LEH.

Strategic marketing: creating competitive advantage by
Publication details: Oxford university Press, 2006
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 WES.

Marketing by
Publication details: New York: Oxford University Press, 2008
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 BAI.

Principles of marketing by
Edition: 5th European Ed.
Publication details: Harlow: Financial Times Prentice Hall, 2008
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 KOT, ...

Marketing accountability: how to measure marketing effectiveness by
Publication details: London: Kogan Page, 2009
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 MCD.

International retailing by
Publication details: Oxford: Oxford University Press, 2009
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 ALE.

Marketing communications: a european perspective by
Edition: 4th ed.
Publication details: Harlow: Pearson Education, 2010
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 DEP.

The marketing century: how marketing drives business and shapes society by
Publication details: Chichester: John Wiley & Sons, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KOU.

Integrated advertising, promotion, and marketing communications by
Edition: 5th ed.
Publication details: Harlow, Essex: Pearson Education, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 CLO.

Food Series: Secrets of the Superbrands
Publication details: Bristol: Classroom Video, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 FOO.

Likeable social media: how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) by
Publication details: New York: McGraw-Hill, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 KER.

Store wars: the worldwide battle for mindspace and shelfspace, online and in-store by
Edition: 2nd ed.
Publication details: Chichester: John Wiley & Sons, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 THA.

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