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Marketing strategy and competitive positioning by
Edition: 2nd ed.
Publication details: London: Prentice Hall, 1998
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 HOO.

Market-led strategic change: making marketing happen in your organization by
Publication details: Thorsons, 1991
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 PIE.

Principles of marketing by
Edition: 6th European ed.
Publication details: Harlow: Pearson Education Ltd, 2013
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 658.8 KOT.

Marketing strategy and competitive positioning by
Edition: 5th ed.
Publication details: London: Prentice Hall, 1998
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.802 HOO.

Principles of marketing by
Edition: 7th European ed.
Publication details: Upper Saddle River: Pearson Education Ltd., 2016
Online access:
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: ONLINE EBOOK.

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