Profiting from eCRM: Making the new marketing work
Publication details: Financial Times Prentice Hall, 2001ISBN: 0273654217Subject(s): Knowledge management | Businesses, commerce, markets, trade - general | Marketing | Customer loyalty | Customer value management | Electronic commerceLOC classification: HF5415Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book - Standard loan | CAFRE Loughry Library | HF5415 WIL (Browse shelf(Opens below)) | 1 | Available | 164040 |
In the new economy companies must integrate marketing processes throughout the business and embrace a single-minded focus on customer value. This report from Cranfield School of Management sets out in accessible terms the essential applications of IT
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