Profiting from eCRM: Making the new marketing work

By: Wilson, Hugh Publication details: Financial Times Prentice Hall, 2001ISBN: 0273654217Subject(s): Knowledge management | Businesses, commerce, markets, trade - general | Marketing | Customer loyalty | Customer value management | Electronic commerceLOC classification: HF5415

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book - Standard loan	CAFRE Loughry Library	HF5415 WIL (Browse shelf(Opens below))	1	Available		164040

In the new economy companies must integrate marketing processes throughout the business and embrace a single-minded focus on customer value. This report from Cranfield School of Management sets out in accessible terms the essential applications of IT

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