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Principles of marketing by Kotler, Philip | Armstrong, Gary | Saunders, John | Wong, Veronica. Edition: 2nd ed.Language: English Publication details: Hemel Hempstead : Prentice-Hall, 1999Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5415 KOT/ STO PBX.
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Consumer behavior by Schiffman, Leon G. Publication details: Prentice-Hall International, 1997Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5415.3 SCH.
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Total quality management by Besterfield, Dale H. Edition: 3rd ed.Publication details: Upper Saddle, NJ.: Prentice-Hall, 2003Availability: Items available for loan: CAFRE Loughry Library (1) . Location(s): Call number: HF5386 BES.
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Understanding and managing customers by Doole, Isobel. Publication details: Harlow: Prentice-Hall, 2005Availability: Items available for loan: CAFRE Greenmount Library (4) , CAFRE Loughry Library (2) . Location(s): Call number: 658.812 DOO, Call number: HF5415.5 DOO.
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