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Marketing management : Analysis, planning, implementation and control by
Edition: 9th ed.
Language: English
Publication details: Hemel Hempstead : Prentice-Hall, 1997
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 KOT.

Principles of marketing by
Edition: 2nd ed.
Language: English
Publication details: Hemel Hempstead : Prentice-Hall, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KOT/ STO PBX.

Customer service : career success through customer satisfaction by Series: NetEffect series
Edition: 3rd ed.
Language: English
Publication details: New Jersey : Pearson Prentice Hall, 2004
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 TIM.

Customer culture: how Fedex and other great companies put the customer first every day by Language: English
Publication details: London : Prentice-Hall, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 BAS.

The essence of total quality management by Series: Essence of Management SeriesLanguage: English
Publication details: Hemel Hempstead : Prentice-Hall, 1992
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.562 BAN. CAFRE Loughry Library (1)Location, call number: HF5386 BAN.

Consumer behavior by
Publication details: Prentice-Hall International, 1997
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.3 SCH.

Creating a company for customers: how to build and lead a market-driven organization by
Publication details: Financial Times Prentice Hall, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 MCD.

Customer relationship management: The business case for CRM by
Publication details: Financial Times Prentice Hall, 2000
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 RYA.

Total quality management by
Edition: 3rd ed.
Publication details: Upper Saddle, NJ.: Prentice-Hall, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5386 BES.

Understanding and managing customers by
Publication details: Harlow: Prentice-Hall, 2005
Availability: Items available for loan: CAFRE Greenmount Library (4)Location, call number: 658.812 DOO, ... CAFRE Loughry Library (2)Location, call number: HF5415.5 DOO, ...

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