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Marketing management : Analysis, planning, implementation and control by
Edition: 9th ed.
Language: English
Publication details: Hemel Hempstead : Prentice-Hall, 1997
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.8 KOT.

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Creating a company for customers: how to build and lead a market-driven organization by
Publication details: Financial Times Prentice Hall, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.5 MCD.

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Understanding and managing customers by
Publication details: Harlow: Prentice-Hall, 2005
Availability: Items available for loan: CAFRE Greenmount Library (4)Location, call number: 658.812 DOO, ... CAFRE Loughry Library (2)Location, call number: HF5415.5 DOO, ...

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