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Principles of marketing

By: Kotler, Philip | Armstrong, Gary | Wong, Veronica | Saunders, JohnPublication details: Harlow: Financial Times Prentice Hall, 2008Edition: 5th European EdDescription: 1020pISBN: 9780273711568Subject(s): Marketing | Retailing | Marketing strategies | Advertising | Direct marketing | Pricing | Sustainable consumption | Consumer behaviour | Relationship marketing | Product development | Promotion | Brand marketingLOC classification: HF5415
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Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan CAFRE Loughry Library HF5415 KOT (Browse shelf(Opens below)) 1 Available 155016
Book - Standard loan CAFRE Loughry Library HF5415 KOT (Browse shelf(Opens below)) 2 Available 155017

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