Principles of marketing
Language: English Publication details: London : Financial Times Prentice Hall, 2003Edition: 3rd edDescription: xxiv, 1136pISBN: 0273657917Subject(s): Marketing | Consumer behaviour | Product innovation | PromotionDDC classification: 658.8 Summary: This text has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a well-structured, comprehensive and detailed journey through fundamental marketing concepts.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Greenmount Library | 658.8 BRA (Browse shelf(Opens below)) | 1 | Available | 162222 | |
| Book - Standard loan | CAFRE Greenmount Library Reference | 658.8 BRA/REF (Browse shelf(Opens below)) | 1 | Available | 162220 | |
| Book - Standard loan | CAFRE Greenmount Library | 658.8 BRA (Browse shelf(Opens below)) | 2 | Available | 162221 |
includes chapter bibliographies and index
This text has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a well-structured, comprehensive and detailed journey through fundamental marketing concepts.
previous ed. 2000
Frances Brassington and Stephen Pettitt
There are no comments on this title.