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Marketing: an introduction
Language: English Publication details: New Jersey, Pearson Prentice Hall, 2006Edition: 8th edDescription: xxxii, 122pISBN: 0131865919Subject(s): Marketing | Marketing plans | Marketing strategiesDDC classification: 658.8 Summary: This title introduces marketing thinking on how customer value is the driving force behind every marketing strategy.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book - Standard loan | CAFRE Enniskillen Library Shelf 29 | 658.8 ARM (Browse shelf(Opens below)) | 2 | Available | 176528 | |
| REFERENCE | CAFRE Greenmount Library Reference | 658.8 ARM/REF (Browse shelf(Opens below)) | 1 | Not for loan | 183074 | |
| Book - Standard loan | CAFRE Greenmount Library | 658.8 ARM (Browse shelf(Opens below)) | 1 | Available | 183073 |
This title introduces marketing thinking on how customer value is the driving force behind every marketing strategy.
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