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Strategic marketing planning by Series: Cranfield Management Series
Edition: 2nd ed.
Language: English
Publication details: London : Kogan Page, 1996
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 MAC.

Customer care excellence : How to create an effective customer focus by
Edition: 4th ed.
Language: English
Publication details: London : Kogan Page, 2003
Availability: Items available for loan: CAFRE Greenmount Library (3)Location, call number: Reference 658.812 COO/REF, ...

Scoring points: how Tesco is winning customer loyalty by Language: English
Publication details: London : Kogan Page, 2003
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 HUM.

Marketing communications: an integrated approach by
Edition: 2nd ed.
Language: English
Publication details: London : Kogan Page, 1998
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.122 SMI, ...

The first time manager: the first steps to a brilliant management career by
Edition: 3rd ed.
Language: English
Publication details: London : Kogan Page, 2005
Availability: Items available for loan: Dundonald House Library (1)Location, call number: 658 MOR.

The grocers: the rise and rise of the supermarket chains by
Edition: 2nd ed.
Publication details: London : Kogan Page, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 SET. Dundonald House Library (1)Location, call number: 381.148 SET.

Clicks, bricks and brands: the marriage of online and offline business by
Publication details: Kogan Page, 2001
Availability: Items available for loan: CAFRE Loughry Library (4)Location, call number: HF5429 LIN, ...

It's all about customers! The perfect way to grow your business through marketing, sales and service by
Edition: 2nd ed.
Publication details: Kogan Page, 1999
Availability: Items available for loan: CAFRE Loughry Library (3)Location, call number: HF5415 FRA, ...

Successful customer relationship marketing: new thinking, new strategies, new tools for getting closer to your customers by
Publication details: Kogan Page, 2001
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415 FOS, ...

Up close and personal: customer relationship marketing @ work by
Publication details: Kogan Page, 1999
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 GAM.

The marketing plan: A step by step guide by
Edition: 3rd ed.
Publication details: London : Kogan Page, 2002
Availability: Items available for loan: CAFRE Enniskillen Library (1)Location, call number: Shelf 29 658.8 WES.

Marketing higher and further education: an educator's guide to promoting courses, departments and institutions by
Publication details: London : Kogan Page, 2001
Availability: Items available for loan: CAFRE Greenmount Library (2)Location, call number: 658.8007 GIB, ...

Effective Learning and Teaching in Business and Management by
Publication details: Kogan Page, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: LB2331 MAC.

The marketing plan workbook by
Publication details: London : Kogan Page, 2005
Availability: Items available for loan: CAFRE Enniskillen Library (3)Location, call number: Shelf 29 658.802 WES, ...

Starting a successful business by
Edition: 5th ed
Language: English
Publication details: London: Kogan Page, 2005
Availability: Not available: CAFRE Enniskillen Library: Checked out (1).

Marketing revolution: the radical new approach to transforming the business, the brand and the bottom line by
Publication details: London: Kogan Page, 2007
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 GAM.

Marketing accountability: how to measure marketing effectiveness by
Publication details: London: Kogan Page, 2009
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 MCD.

The best digital marketing campaigns in the world: mastering the art of customer engagement by
Publication details: London: Kogan Page, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 RYA.

Understanding digital marketing: marketing strategies for engaging the digital generation by
Edition: 2nd ed.
Publication details: London: Kogan Page, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415.1265 RYA.

Digital branding by
Publication details: London: Kogan Page, 2014
Availability: Not available: CAFRE Loughry Library: Checked out (1).

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