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Ten deadly marketing sins: signs and solutions by Language: English
Publication details: Chichester: John Wiley, 2004
Availability: Items available for loan: CAFRE Enniskillen Library (2)Location, call number: Shelf 29 658.8 KOT, ... CAFRE Loughry Library (1)Location, call number: HF5415 KOT.

Big brands big trouble: lessons learned the hard way by
Publication details: John Wiley & Sons, 2001
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 TRO.

Romancing the customer: maximizing brand value through powerful relationship management by
Publication details: John Wiley & Sons, 2001
Availability: Items available for loan: CAFRE Loughry Library (2)Location, call number: HF5415.5 TEM, ...

Designing brand identity by
Edition: 2nd ed.
Publication details: New Jersey: John Wiley & Sons, 2006
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 WHE.

The marketing century: how marketing drives business and shapes society by
Publication details: Chichester: John Wiley & Sons, 2011
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5415 KOU.

Store wars: the worldwide battle for mindspace and shelfspace, online and in-store by
Edition: 2nd ed.
Publication details: Chichester: John Wiley & Sons, 2012
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: HF5429 THA.

Food industry design, technology, and innovation by
Publication details: Hoboken, New Jersey: John Wiley & Sons, 2015
Availability: Items available for loan: CAFRE Loughry Library (1)Location, call number: TP373 TRA.

Eating the big fish: how challenger brands can compete against brand leaders by
Edition: 2nd ed.
Publication details: Hoboken: John Wiley and Sons, 2009
Availability: Items available for loan: CAFRE Greenmount Library (1)Location, call number: 658.827 MOR.

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