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Strategy maps: converting intangible assets into tangible outcomes

By: Kaplan, Robert S | Norton, David PLanguage: English Publication details: Boston, USA : Harvard Business School Press, 2004Description: 454pISBN: 1591391342Subject(s): Strategic management | Operations management | Customer value managementDDC classification: 658.4012 | 658.4013 Summary: Strategy Maps introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organisation will better understand it and therefore be better able to execute it effectively.
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Item type Current library Call number Copy number Status Date due Barcode
Book - Standard loan Dundonald House Library 658.4013 KAP (Browse shelf(Opens below)) 1 Available B5779

1591391342 (pbk.) :

Strategy Maps introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organisation will better understand it and therefore be better able to execute it effectively.

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